Make Way for the New Coca-Cola Flavor! 

Over the past few years, Coca-Cola has experimented with unusual flavors to persuade customers to buy their products again. Coca-Cola Spiced is now added to the flagship flavors of cherry and vanilla. This new flavor supposedly blends the traditional Coke essence with raspberry and spiced flavorings. Recently, Coke conducted a research study that found an “increase in consumer willingness to try a spiced beverage” with raspberry being selected more than 5 million times on their Freestyle drink machines in 2022, which the company “often uses for inspiration” for new flavors. “Consumers are looking for more bold flavors and more complex flavor profiles. That’s a trend we started to see in food, but also in beverage and we thought that was a unique space for us to play in,” said Sue Lynne Cha, Coke’s vice president of marketing for North America. Coca-Cola Spiced will be available in full-sugar and zero-sugar varieties on February 19 at most national retailers in the US and Canada. So, panthers give this new drink a try!

By: Pavithra Sankar  

Photo Credit: BevNET.com 

https://www.usatoday.com/story/money/food/2024/02/07/coca-cola-spiced-new-coke-flavor/72484934007/

https://apnews.com/article/cocacola-coke-spiced-new-flavor-d9bd260ceac72cdb5ef1c1f3ad9bfb0a