Together, We Are America: Bad Bunny’s Message at the Super Bowl 

February 17, 2026 /

By: Bella Hayes 

Bad Bunny’s Super Bowl LX halftime show at Levi’s Stadium was one of the most talked about performances in history, blending music, culture, and a social message in a 13-minute spectacle. The Puerto Rican superstar took the stage just days after winning multiple Grammy Awards, including “Album of the Year” for his Spanish-language album “DeBi TiRaR Mas FOTos” – the first such album to receive that top honor, which he referenced in the show’s themes of pride and possibility.  

Rather than a typical halftime pop concert, Bad Bunny’s performance was a cultural celebration filled with references to everyday Latin American life and Puerto Rican heritage. Throughout the show he was joined by celebrity guests from across entertainment: pop icon Lady Gaga performed a salsa version of her song Die with a Smile, and Latin legend Ricky Martin appeared to sing alongside him; other famous faces like Alix Earle, who is famous among teenagers, and Cardi B, Jessica Alba, and Pedro Pascal made an appearance. This added star power and diversity to the stage.  

One unforgettable moment came when Bad Bunny walked into a living room-like set and handed one of his Grammy trophies to a young boy. This wasn’t just showmanship; it symbolized hope and the idea that anyone can chase their dreams no matter the background.  

Throughout the performance, Bad Bunny wove a message of unity and love. Inspired by his Grammy speech, where he said, “the only thing more powerful than hate is love,” the conclusion of the halftime show feature his naming countries across the Americas and holding a football that read, “Together, WE Are America,” suggesting broad inclusion and shared humanity. Also, a very talked about moment wasn’t just theatrical, it was real love. Live, onstage, in front of tens of millions of viewers, a real couple was married during the halftime show. He even signed their marriage certificate, turning the halftime show into a literal celebration of love. 

Overall, Bad Bunny used one of the world’s biggest stages to highlight cultural pride, celebrate artistic achievement, and promote a powerful message of unity, reaching beyond music alone.

Photo:

Graneros, Joel. “How Bad Bunny Redefined “America” on the Super Bowl Stage.” WMNF 88.5 FM, 9 Feb. 2026, www.wmnf.org/how-bad-bunny-redefined-america-on-the-super-bowl-stage/. Accessed 17 Feb. 2026.