Florida Tourism Is Back!
As the world starts to open back up after the COVID-19 pandemic, Florida’s tourism economy is slowly coming back at full force. This increase in tourists is mainly due to the advertising Florida received last year. While the less restrictive pandemic policies allowed for more domestic travel, Visit Florida, the state’s official marketing corporation, also had a big impact on tourism. President and CEO Dana Young emphasized their strategy of marketing the state as the only tourist destination without COVID stipulations. “I think Florida does offer tremendous freedom in many ways and people saw that, and that is reflected in the six percent increase that we saw in visitation over 2019,” Young said. Although state economists project that the tourism economy won’t fully recover until at least 2024, the agency plans to advertise to international travelers.
By: Pavithra Sankar
More Information:
https://www.wctv.tv/2021/10/11/freedom-marketing-credited-with-keeping-florida-tourism-alive/
